Do I Have An Unnatural Links Penalty?
It can be difficult to tell if unnatural links are directly responsible for a drop in your rankings and traffic. There are countless reasons why Google, or other search engines, may downgrade your ranking for a particular keyword. However, with the latest Google algorithm updates (Penguin and Panda), there's a pretty good chance that a mixture of poor link quality and over optimization is to blame.
There is a sure fire way to tell if you've been penalized, and it's provided by none other than Google themselves. If you're a Google Webmaster Tools user, you may have been notified in your dashboard with a notification that you've been penalized However, Google doesn't always notify webmasters of link penalties, nor are they obligated to, and not everyone uses Google Webmaster Tools anyway.
If you've enlisted the help of an SEO or internet marketing firm to manage your website, they are the first people you should ask about the decline in rankings and traffic. They themselves may be using Google Webmaster Tools to monitor your site, and if they aren't already aware that you've been penalized, then it may be time to find a more competent company. This is the exact kind of thing they are supposed to be on top of, and if they aren't, then they don't even deserve your business.
The next step is to take a look at the link building practices used for your website. Again, this is something your SEO contractor should already be familiar with. While some SEO companies may have got away with spamming blog networks, blog comments and social bookmarks in the past penalty free, those days are long gone, and any company still building links in this fashion should be fired instantly.
If you have noticed a sudden drop in rankings and/or traffic, then there is a good chance that a mix of unnatural links and over optimization are responsible for the decline. There's only one way to know for sure, and that's where our team of link analysis experts come in. We'll crawl every inch of the web, analyzing your entire link profile as we go. No link will go unturned, and if you do have an unnatural links penalty, we'll find it. While we do excel at propelling a new website up through the search rankings, we're just as good at reversing the bad work done by other companies.
After taking the time to have a macro look at your website, the links coming in and out of it, as well as a number of other important factors, we will be able to determine if your website's sudden loss of traffic is due to a link penalty. It very well could be something else, but whatever it is, we will get to the bottom of it, and show you exactly what needs to be improved.
Whatever the case may be, one thing is for sure: SEO is not the same game it was 6-12 months ago. Search engine optimization is no longer about producing large quantities of content (while sacrificing quality) and rapidly building links as fast as possible. Today, in order to succeed in online, one must focus on quality, and that's what we are all about.
“We are getting more traffic than ever and our sales growth has been fantastic!”
“We have regained a lot of ground since the drop but better still our site is now generating more qualified traffic due to the new strategies he suggested.”